The Influencer: The influencer types are the most popular type of users in the social media world. They have tens of thousands of followers. Their followers see them as a reliable source of information and they like to listen to their advice. The Persuader: The persuaders aren't necessarily experts in anything, and they certainly don't have the same followers as the influencer type, but they are also very popular on social media. The persuaders usually share content about their interests. They share content simply because they like sharing things. They love recognition. The Utilitarian: The utilitarians use social media only for practical purposes. They spend a lot of time on social media looking for valuable information, product discounts or free offers. The Complainer: The complainers aren't a fun type of social media users. They want to be public about their complaints. They often post angry messages on the websites of the companies. The Bystander: The bystanders frequently log in to their accounts, follow the interesting news and check the important people and brands, but they don't do much beyond that. They don't share, like or comment on anything. You probably don't even know they are there. TA.
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